Social Media Matters
About this Blog: Kristin Burnham chronicles what matters (and what doesn't) in the world of social networking, Web 2.0 and consumer applications.
Two prominent brands were victims of Twitter hackings this week. On Monday, Burger King's hackers announced on the fast food chain's Twitter page that it was sold to rival McDonald's, changed its Twitter picture to a McDonald's logo and sent out a flurry of tweets containing racial slurs, obscenities and references to drugs.

Then on Tuesday, Jeep's Twitter account suffered a similar fate: Hackers posted that Jeep had been sold to Cadillac and pointed to an image of an imaginary Jeep "CEO" appearing to smoke drugs out of a lightbulb.

Both the Burger King and Jeep hacks included the hashtag #OpMadCow, though it's still unclear who was responsible.
Yesterday, Twitter took the opportunity to address account security in a blog post, offering users a refresher in password security.
Among Twitter's tips:

