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Wed, Feb 7, 2007 15:17 EST

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Posted by: Thomas Wailgum Blog: Fully Mobile
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The more things change, the more they stay the same. I apologize for the cliche, but that's the most accurate description of the telecom industry today and the reckless and irresponsible way in which enterprises are managing their telecom spend. And, of course, let us not forget who is most often in charge of telecom and networking in those enterprises: the CIO.
I say all this for a couple of reasons. The first reason is that since reporting the feature story "Untangling Telecom: How to Get More and Spend Less" for the March 15, 2006, issue, I have had a chance over the last year to talk to many more people about the issues raised in the article. Recently, I have heard more anecdotal evidence that enterprises are hemorrhaging tons of money by not managing their telecom spend in a more standardized, accurate and centralized way. Another reason for the lax management of telecom expenses inside enterprises is due to carrier consolidation and the continued complexity and confusion surrounding rates, billing and contracts. And lastly, things are a mess because CIOs don't care about telecom -- they don't know much about, don't care to know more about it, and would rather delegate the responsibility to someone else. And that, my friends, is dangerous.
A couple of recent reports from Aberdeen Group both bolster my contentions and illustrate several problematic and costly trends that will gradually erode enterprises' telecom management policies and strategies, and overwhelm those in charge.
The first statistic from Aberdeen's "The Cost of Not Acting: The Total Telecom Cost Management Benchmark Report" (Nov. 2006) should get every CIOs' attention: The average Fortune 500 company reported that telecommunications and related network services are a top line-item expense, accounting for 3.6 percent of their revenue. OK, so if I'm a CIO or head of IT, and something I'm responsible for has ballooned up to the top three overall expenses of the entire company, and there appears to be a need for better management of the function, shouldn't I be paying more attention to it?
According to the report, enterprises forfeit anywhere from 12 percent to 18 percent of all the money they spend on telecom "if they do not have a proactive approach to cost management that leverages technology and process improvements through business process outsourcing, hosted or licensed software." Remember that the respondents to this survey averaged $30 million in annual telecom expenses each year. (One enterprise had $250 million in annual expenses!) In addition, many enterprises aren't paying their telecom bills on time: Two-thirds of the survey respondents incur late-payment penalties as a result.
The report notes that the challenges in managing telecom-related expenses include "decentralized spending, continually changing inventory, complex billing for a wide range of offerings, and baffling contracts with amendments that are difficult to understand." What compounds the decentralized telecom spending problem is that "local service providers are often selling to facility managers at regional offices that are eager to buy telecom services on their own." The report notes that more than two-thirds of "enterprises do not have a program to drive centralized procurement of telecom services."
And then there's wireless services, which has turned into a blessing and a curse for companies. In "The Real Cost of Enterprise Wireless Mobility" report (Feb. 2007), Aberdeen contends that it costs enterprises nearly 10 times more to manage wireless services and devices than wireline. That's a scary figure when you consider that 80 percent of respondents are planning to increase their fleet of wirelessly enabled PDAs. At least with this survey base, it's interesting to see that the wireless problem has gotten somebody's attention: "It is no wonder that escalating wireless expenses is reported as a top priority for 64% of our respondents," the survey notes.
I could keep heaping on the doom and gloom regarding wireless, but Aberdeen's report sums it up best: "Enterprises do not have visibility into what they are currently paying for wireless services. They do not have an accurate measure of the costs to support devices, and they are unprepared for the proliferation of smartphones."
If CIOs don't start caring about telecom, networks and wireless expenses more, I think they're going to be in a world of hurt when (if they haven't already) get called out by the executive committee and asked why the company's telecom expenses are so high. You see, everyone -- including CIOs' peers -- knows that telecom costs have been consistently decreasing year over year for the last decade or so. So why, the executive committee might wonder to its CIO, are our costs continuing to rise?
Do you have an answer? Do you have a plan? Do you even care?
What compounds the decentralized telecom spending problem is that "local service providers are often selling to facility managers at regional offices that are eager to buy telecom services on their own."
I think this is the heart of the problem for many businesses. Uniform telecom service throughout a company can drastically reduce the complexity and excessive charges that ramp up a telecom budget. When a CIO steps in and lays down policy for regional offices to use a known, trusted provider, it can restore order where there is otherwise chaos.
Scaling up or installing a new system in any location is steamlined. Resolving issues from technical problems to billing woes becomes much, much easier with developed contacts. Higher commitment (e.g. company-wide) can also earn you price-breaks.
There's something to be said for developing a sustained relationship with your telecom provider. The hard part is finding one that is willing to work with you instead of against you before you commit.
I agree 100% most companies have lost it when it come to managing budgets and appropriating funds for projects and they spend like there is no tomorrow. My guess would be since all are jumping on this out sourcing to India and Asia it's giving the average CIO the leverage to behave like this. The sad part is most companies will suffer when they loose market share due to this crazy outsourcing. Giants like AT&T and HP and many more think outsourcing is the way acting as crazy as they are will cut down the bottom line which is true but only for the short term. It will come around and bite back. I held positions as senior Director and acting CIO and CTO but despite the market conditions one must be careful in his evaluation and analysis. I found others making no sense what so ever in their spending and management skills did not even exist. Sorry to say that good common sense has escaped corporate America.
It is jubilant and wonderfull to hear of a telecom company that has any sense.
I agree that many CIO's are challenged with IT Telephony budgets. However, what we see at Auditmacs.com is not that they do not care but that they are typically very resource challenged. Telecom expense management is very important but so are countless other projects and initiatives on their lists...
David Hopper
CEO
Auditmacs.com
In the past year, my company is seeing the trend in wireless, mentioned by Aberdeen, that rising costs are becoming more of a concern for senior management. In one Fortune 500 company, the CEO's pet peeve was the cell phone bill - and the CIO was directed to get it under control, even though he didn't feel it was a priority.
We are certainly seeing a trend that wireless costs in particular are gaining visibility at the executive level. What makes this more concerning for executives is that they have no visibility of wireless usage, and assume that many out-of-office personal calls are being made.
We've seen an increase in demand for services that companies like ours provide, that is: management of cell phone invoices and costs, software and reporting, and the full turnkey outsourcing of all mobile issues including help desk and procurement.
Avema has seen savings of 15-40% on wireless costs for most companies - and maybe more importantly, peace of mind for the executives worried about these costs.
We are seeing much more executive level attention given to the wireless expense management area. Our company, Auditmacs.com, specializes in telecom expense management consulting and auditing. For the last 12 months, over 50% of our new clients express wireless expense management as one of their critical areas of concern. Our analysis show that on average, companies with 500 to 1500 wireless devices spread across their enterprise will typically save 20% to 25% on their wireless budget with increased management focus and policy adherence.
David Hopper
CEO
Auditmacs.com