Reasonable Doubter
About this Blog: CIO.com’s Reasonable Doubter Constantine von Hoffman keeps a close eye on technology, government, public policy, privacy and security to help readers see the forest for the trees—and the facts through the BS.
Ah, college: a time of hangovers, horrible hookups, walks of shame and far worse. At best you don’t remember them and at worst you wish you couldn’t. Now an increasing number of universities are helping future alumnae remove proof of these activities from the Internet.
Syracuse, Rochester and Johns Hopkins are just a few of the universities offering students free access to online tools that can help bury the digital evidence of the things that might make a potential employer think twice about hiring them, according to the AP.
The reason: Employers have apparently discovered something called Google, and they're using it to research prospective hires. On the plus side, these folks are lazy and hardly ever bother going past the first page of results. That’s where online tools like BrandYourself come into play: They don't eliminate the embarrassing material, but they can help to make sure it shows up in search results well after a graduate's most flattering, professional profile.
"After initially supplying BrandYourself accounts to graduating seniors, Syracuse University this year struck a deal with the company — begun by a trio of alumni — to offer accounts to all of its undergraduate and graduate students and alumni at no additional charge. About 25,000 people have access to it so far.
"Online-reputation repair companies have been around for at least a couple of years, often charging hundreds or thousands of dollars a year to arrange for good results on search-engine result pages. BrandYourself, which normally charges $10 a month for an account, launched two years ago as a less expensive, do-it-yourself alternative after co-founder Pete Kistler ran into a problem with his own name.
"BrandYourself works by analyzing search terms in a user's online profile to determine, for example, that a LinkedIn account might rank 25th on Google searches of the user's name. The program then suggests ways to boost that ranking. The software also provides alerts when an unidentified result appears on a user's first page or if any links rise or fall significantly in rank."
Unfortunately they still can’t do anything about all that damage to your liver.
Also in this week's news:
NSA Targeting Domestic Computer Systems in Secret Test
Ban on Demanding Facebook Passwords Among New 2013 State Laws
Report: 94% of US Hospitals Suffered Data Breaches, and 45% Had Quintuplets
Chrome Clickjacking Vulnerability Could Expose User Information on Google, Amazon
Senate Reauthorizes FISA, Rejects Proposed Privacy Amendments
Army Says Hacker Got Fort Monmouth Personal Info