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Thu, Mar 2, 2006 16:35 EST
Mashups, AJAX and Other Buzz from Web 2.0
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Posted by: Michael Jung Blog: Venture Watch
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I hosted a panel a week ago on "mashups." For those of you who don't know what a mashup is, Wikipedia defines it as: "A website or Web application that seamlessly combines content from more than one source into an integrated experience." Content used in mashups is typically sourced from a third party via a public interface or API. Other methods of sourcing content for mashups include Web feeds (e.g., RSS or Atom) and Javascript. The simplest consumer example of a mashup is a website (i.e., Simply Hired) that integrates another web service (Google Maps, for example) as part of its core offering. There has been a ton of buzz in Silicon Valley about this phenomenon. It has gone so far that there is now a website that tracks mashups. With Google, Yahoo, Amazon and all opening their APIs, developers can now incorporate those services into their own, creating richer, deeper and more functional applications than ever before. This trend, coupled with the maturation of AJAX (Christopher Lindquist writes a great overview of AJAX and what it means for the enterprise), enterprises will stand to benefit tremendously.
Comments on technology and business trends emerging in the venture capitalist realm.
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