Personal Branding: IT Professionals' Four Pain Points

IT pros sense that personal branding can advance their careers, but they sometimes have trouble putting it into practice.

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I'm always amazed at the amount of traffic personal branding stories generate for CIO.com. My last story on the topic, 6 Personal Branding Mistakes that Can Threaten Your Job Search, turned nearly 16,000 page views in its first week.

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