Big data is an ocean of data flowing around us. It comes from social media, e-commerce, financial exchanges, supply chains, streaming video, twitter and the clickstream of two billion (soon to be four billion) people surfing the web and talking to each other at any given moment. There are patterns in the data for those who can see them, and there are signals for those who can hear them, but this calls for a new approach to capture the richness of the data.
Line graphs and bar and pie charts and scatter plots all work well enough when there are just a few types of data or relationships to display. But in the
ocean of big data they’re overwhelmed like dinghies in a storm. They’re limited to a flat world of two dimensions, an X and a Y, a vertical and a horizontal. There’s only so much they can show. They’re starting to look like finger paintings on a cave wall.
Navigating and Finding Our Way in the Ocean of Data
What if we displayed big data as a moving three dimensional world where we flew over the landscape? And then we zoomed in to see more when something attracted our attention.
(screen shots courtesy of [c4si] cyberspace design studio)
What if we interacted with other people who were there in the places we zoomed in to see? What would those big data places look like?
What if we went inside spaces in those places that attracted our attention and heard the music that was happening there?
And after we heard the music, and learned what we came to learn, then off we’d go. We’d zoom back out. We’d fly over the landscape again looking for the next place we wanted to see. Now where's that place? Ah yes, it’s there I think… over to the left.
Hey…what’s that? Something catches my eye. Let’s go check it out. Yes this is the place I was searching for. See how the data streams forth in spiral patterns and different colors. I need to learn more about what’s happening here.
This is Cyberspace [literally]
The size of the spiral is the size of demand in this place for our new product. As I watch I see demand expanding and spinning – driven by growth vectors emanating from customers using our product at this very moment. I wanna take a closer look; maybe get some feedback from people here.
“Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts… A graphic representation of data abstracted from the banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding…” **
Once this was science fiction; now it is science fact. This is how we will find our way in the real-time ocean of big data. We humans are already wired up to process and respond to a flood of data if we can perceive it as a moving three dimensional world of sight and sound. This is a world we are born to live in.
[**
Quote is by William Gibson from his novel Neuromancer. He’s the person credited with coining the term “cyberspace”. Inspired by his vision, I’m building a cyberspace place to visualize supply chains – it’s called SCM Globe - if you wanna take a closer look, I’d love to get your feedback - runs under all browsers. ]